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A lot of businesses are having the dilemma of whether to spend the tight advertising money on digital marketing or just settling on traditional platforms. The challenge though is quite bigger for small businesses and startups as they allocate very little funding for marketing. One of the main reasons why print and radio advertising is slowly losing its appeal is the cost of it. So many of these businesses explore other options like DIY marketing.
Traditional marketing includes print ads such as flyers, pamphlets, newspaper and magazines radio and TV ads include commercials and billboards. The growing digital marketing, on the other hand, includes social media such as Facebook, Twitter, YouTube and other strategic ads placement on search engines.

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